When your patients come to you for a consultation, chances are good they are feeling many different emotions: nervous, curious, and excited. While these feelings about a medical procedure are normal, you don’t want your patients (or your prospective ones) to feel that way about your practice. Plastic surgery SEO is the way to not only reach patients who are looking for you, but to also let them know you are a trusted, experienced, and compassionate choice for their plastic surgery needs.
Why is plastic surgery SEO so important today?
SEO (search engine optimization) for plastic surgery, or plastic surgery marketing in general, may fall last on your list of things to do, but it’s unwise to ignore it. At its most basic, plastic surgery SEO does two things:
- Helps you create a website that search engines can easily understand (which makes you more visible)
- Creates value for your patients with content that is useful and informative wherever they are on their journey
If your patients cannot find you, or, once they do, there’s no real information for them to consider, chances are good they will keep looking for another professional.
Here are five reasons not to put plastic surgery SEO off.
- Google may be responsible for up to 94% of organic search traffic to your website (so if Google can’t find you, it’s unlikely your patients can!)
- Almost 50% of people view between three and five bits of content (e.g. blogs, social media posts, or landing pages) before choosing a service or making a purchase
- 72% of searchers are looking local, with “near me” searches rising steadily and significantly
- Consumers give your website two seconds to load before clicking away – same goes for mobile devices
- 88% of consumers trust online reviews as much or more than personal recommendations
Perhaps the biggest reason of all to make plastic surgery SEO a priority? The number one organic search result gets 33% of the clicks. The first five search results get over 75% of the clicks in total.
If you’re not on the first page, chances are good you’re invisible. A well-developed SEO strategy can get you there.
What goes into SEO for plastic surgeons?
SEO for plastic surgeons follows the same guidelines as SEO for other industries. Focus on the following elements to drive more traffic to your site (and through your door!).
Start with a good website
“Good” doesn’t mean fancy with tons of bells and whistles (especially if that doesn’t connect with your practice).
Solid plastic surgery websites have good loading times, are well-designed, and have all the information your patients need. Your contact information is easily located, and navigating the site is intuitive and helpful, with calls to action or other prompts that keep them on your site (and eventually compels interaction).
Improve your local presence
Local search is crucial. The vast majority of prospective patients are looking for practices near them, so make sure your business address and contact information are up-to-date.
Claim your business listing with Google, and consider using Google My Business posts to engage with patients in a different way.
Focus on high quality content
High quality content and link building are two of the most important things that Google looks at to figure out how to rank your page.
And as you saw above, if you’re on page two, you might as well be a ghost.
Coordinate your plastic surgery marketing plan
SEO is just the tip of the digital marketing iceberg. Since many of your patients are on social media, meet them where they are with content that piques their interest and sends them to your website for more.
7 tips for creating your strategy for plastic surgery SEO
If you are just getting started with plastic surgery SEO, here are seven hands-on, do-today tips to get started.
1. Check your speed
First things first: how fast is your website?
Your potential patients will not wait for your page to load, so if your page is just average (or lower), consider making updates for speed. You need a fast and reliable site to generate better leads.
2. Make sure your website is current
After speed, one of the biggest issues with plastic surgery websites is the lack of current contact information.
If you have moved, have multiple locations, new doctors, or something in your contact information has changed, update it as soon as it happens.
3. Create content on a regular schedule
There are all kinds of data on the best times of day to post to social media and the perfect amount of emails to send, but really? The most important thing to do is to post consistently on a regular schedule.
Your patients will get used to your emails, blogs, and social media posts and look forward to them. Don’t let them down. Consider using an automatic post scheduler and create an editorial calendar to organize yourself.
4. Run A/B tests and read the data
A/B testing is simply putting up two pieces of content, each with a minor tweak, to the test and seeing which one performs the best over time.
Take that information and use it to inform the next round of email blasts, social media posts, or website pages you create.
5. Find your niche and tailor your marketing
This step requires you to figure out exactly who it is you are serving.
Are you focusing on reconstructive surgery after mastectomy? Rhinoplasty for athletes or those suffering from sinus issues? Older adults who want cosmetic procedures? Whoever you’re trying to reach, make sure you are speaking to them in your content and tone.
6. Explore different marketing channels
A website is just one tool in your digital marketing arsenal.
7. Consider hiring help
At Boost Medical, we know your focus is on your patients. With our plastic surgery SEO experience, we can help you manage all of your digital marketing needs while reaching new patients.